A Lithuanian trade mission led by the Klaipėda Chamber of Commerce has spent the past three days in Dublin promoting the Baltic state’s cultural-heritage sites and burgeoning wellness-tourism sector to Irish tour operators. Held alongside the Holiday World Show, the programme included B2B workshops, a reception at the Lithuanian Embassy and bilateral talks with Tourism Ireland executives.
Lithuania’s delegation highlighted new spa resorts in Druskininkai and Birštonas, UNESCO-listed treasures such as Vilnius Old Town, and easier connectivity via Ryanair’s four-weekly Kaunas service. Irish outbound travel has recovered strongly—up 9 % on 2019 according to CSO figures—and the Baltic country sees the English-speaking, high-spend Irish market as a way to diversify beyond Germany and Poland.
![Lithuania courts Irish outbound market with wellness & heritage push at Holiday World Dublin]()
For Irish corporates, the initiative adds a fresh option for off-site meetings and employee wellness retreats within a three-hour flight and outside the eurozone’s highest-price destinations. Destination-management companies are already offering four-night “culture & cold-plunge” packages aimed at executive wellbeing programmes.
Lithuania’s tourism board says follow-up fam trips are planned for spring, and that negotiations are under way with Aer Lingus for a potential summer charter to Palanga in 2027 if demand materialises.
Lithuania’s delegation highlighted new spa resorts in Druskininkai and Birštonas, UNESCO-listed treasures such as Vilnius Old Town, and easier connectivity via Ryanair’s four-weekly Kaunas service. Irish outbound travel has recovered strongly—up 9 % on 2019 according to CSO figures—and the Baltic country sees the English-speaking, high-spend Irish market as a way to diversify beyond Germany and Poland.
For Irish corporates, the initiative adds a fresh option for off-site meetings and employee wellness retreats within a three-hour flight and outside the eurozone’s highest-price destinations. Destination-management companies are already offering four-night “culture & cold-plunge” packages aimed at executive wellbeing programmes.
Lithuania’s tourism board says follow-up fam trips are planned for spring, and that negotiations are under way with Aer Lingus for a potential summer charter to Palanga in 2027 if demand materialises.
Source: TravelTrade.today
