In a bid to capture more premium business events, the Hong Kong Tourism Board (HKTB) signed a three-year Memorandum of Understanding with global exhibition giant Informa Markets on 27 May 2026. The partnership will launch “The Festival of Connoisseurs” (TFOC), a city-wide showcase of luxury sectors—from super-yachts and private jets to haute jewellery—using Hong Kong itself as a sprawling showroom. Under the deal, Informa will relocate or co-locate several of its flagship luxury shows to Hong Kong between 2026 and 2028, while HKTB will take road-shows to Monaco, Palm Beach and Dubai to cross-promote the city. Organisers expect the B2B2C format to draw high-net-worth travellers and corporate buyers, filling hotels mid-week and boosting average visitor spend. For mobility and relocation managers the headline is capacity: premium events notoriously strain visa counters and hotel blocks. HKTB says it is working with Immigration to ensure on-arrival support desks and express e-Channel enrolment for VIP delegates, mirroring arrangements used during the Global Financial Leaders’ Investment Summit. Trade-show logistics firms see the agreement as a green light that Hong Kong’s border infrastructure—freshly upgraded with Terminal 2—can once again handle complex, multi-venue events. Crucially, the initiative aligns with government rhetoric positioning Hong Kong as a “dual gateway” linking mainland China’s luxury consumers with global brands.
Source: Meeting Media Group
