The Prague Convention Bureau (PCB) on 10 December rolled out a refreshed global campaign positioning the Czech capital as a leading destination for meetings, incentives, conferences and exhibitions (MICE). The initiative highlights Prague’s mix of UNESCO-listed heritage sites and modern event infrastructure, including the 10,000-seat Prague Congress Centre.
PCB will emphasise the city’s improved air connectivity—bolstered by new long-haul links to Taipei and Seoul—and the introduction of premium fast-track services at Václav Havel Airport. Sustainability is another pillar: many venues now operate on renewable energy contracts and offer zero-waste catering options, aligning with corporate ESG requirements.
![Prague Convention Bureau unveils campaign to cement city’s status as top MICE hub]()
For mobility and HR teams the campaign matters because large outbound conferences often trigger short-term assignment spikes. PCB is working with the Interior Ministry to streamline visa-support letters for non-EU delegates, promising 48-hour turnaround by mid-2026.
The bureau projects that international congress attendance will reach 1.2 million delegate-days in 2026, surpassing the 2019 record. Hotel developers are responding: IHG confirmed plans this week for a 137-room InterContinental Prague in Nové Město, opening 2029.
Advice: planners securing 2026 congress blocks should lock in room allotments early, as Prague’s peak-season inventory is expected to tighten once the PCB campaign gains traction.
PCB will emphasise the city’s improved air connectivity—bolstered by new long-haul links to Taipei and Seoul—and the introduction of premium fast-track services at Václav Havel Airport. Sustainability is another pillar: many venues now operate on renewable energy contracts and offer zero-waste catering options, aligning with corporate ESG requirements.
For mobility and HR teams the campaign matters because large outbound conferences often trigger short-term assignment spikes. PCB is working with the Interior Ministry to streamline visa-support letters for non-EU delegates, promising 48-hour turnaround by mid-2026.
The bureau projects that international congress attendance will reach 1.2 million delegate-days in 2026, surpassing the 2019 record. Hotel developers are responding: IHG confirmed plans this week for a 137-room InterContinental Prague in Nové Město, opening 2029.
Advice: planners securing 2026 congress blocks should lock in room allotments early, as Prague’s peak-season inventory is expected to tighten once the PCB campaign gains traction.
Source: Travel and Tour World
