The Hong Kong Tourism Board (HKTB) reported that 4.46 million visitors entered the SAR in May, a 9 percent year-on-year increase that pushed total arrivals for January-May to about 23 million—14 percent higher than the same period in 2025.
![Hong Kong logs 4.46 million May arrivals and unveils ‘Summer Fun’ campaign]()
For travelers and corporate planners eager to join this growing influx, VisaHQ provides a quick, online pathway to secure Hong Kong visas and travel documents, complete with expert support and status tracking—all accessible at https://www.visahq.com/hong-kong/
Long-haul markets delivered the strongest growth, up 22 percent for the month. Mainland Chinese travellers still accounted for the bulk of traffic (17.67 million arrivals so far this year), but non-mainland segments grew 7 percent despite capacity cuts and high fuel prices affecting short-haul routes. To keep the momentum going into the critical summer peak, HKTB will roll out the “Hong Kong Summer Fun” promotion from late June. Hundreds of thousands of discount coupons covering public transport, attractions, dining and shopping will be distributed through hotels and airlines. The board is synchronising the campaign with a dense calendar of mega-events—including Art@Harbour, an expanded Book Fair and an FIVB Volleyball Nations League leg—to lengthen visitor stays and lift per-capita spending. For corporates, the data confirm that flight and hotel inventories will remain tight through August. Travel managers are being urged to book early—especially for long-haul executives—while building flexibility into itineraries to accommodate weather-related disruptions that regularly affect the Pearl River Delta in midsummer. Analysts note that if monthly arrivals average 4.5-5 million through December, Hong Kong will surpass 50 million visitors in 2026—roughly 80 percent of pre-pandemic levels—and strengthen its case as a regional headquarters hub as firms reinstate face-to-face meetings and incentive travel.
For travelers and corporate planners eager to join this growing influx, VisaHQ provides a quick, online pathway to secure Hong Kong visas and travel documents, complete with expert support and status tracking—all accessible at https://www.visahq.com/hong-kong/
Long-haul markets delivered the strongest growth, up 22 percent for the month. Mainland Chinese travellers still accounted for the bulk of traffic (17.67 million arrivals so far this year), but non-mainland segments grew 7 percent despite capacity cuts and high fuel prices affecting short-haul routes. To keep the momentum going into the critical summer peak, HKTB will roll out the “Hong Kong Summer Fun” promotion from late June. Hundreds of thousands of discount coupons covering public transport, attractions, dining and shopping will be distributed through hotels and airlines. The board is synchronising the campaign with a dense calendar of mega-events—including Art@Harbour, an expanded Book Fair and an FIVB Volleyball Nations League leg—to lengthen visitor stays and lift per-capita spending. For corporates, the data confirm that flight and hotel inventories will remain tight through August. Travel managers are being urged to book early—especially for long-haul executives—while building flexibility into itineraries to accommodate weather-related disruptions that regularly affect the Pearl River Delta in midsummer. Analysts note that if monthly arrivals average 4.5-5 million through December, Hong Kong will surpass 50 million visitors in 2026—roughly 80 percent of pre-pandemic levels—and strengthen its case as a regional headquarters hub as firms reinstate face-to-face meetings and incentive travel.
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