
Hong Kong retailers are cautiously optimistic as the city braces for an estimated 1.29 million mainland arrivals during the seven-day holiday. Industry groups told the South China Morning Post that daily footfall is projected to exceed 2025 levels by more than 5 %, yet spending per head may remain subdued as travellers tighten budgets. Economist Gary Ng of Natixis said the visitor mix has shifted toward day-trippers who focus on dining and mid-tier fashion rather than luxury goods, meaning total receipts may grow in single digits even if arrivals hit record highs. To stimulate consumption, malls are offering instant-rebate e-coupons and prize draws for UnionPay users. The Hong Kong Retail Management Association expects turnover of about HK$3.5 billion (US$448 million) during the week, below the HK$5 billion pre-pandemic peaks. Jewellery chains are extending operating hours, while pharmacies have bulked up inventories of health supplements popular with cross-border shoppers. For global mobility professionals, the tempered outlook suggests less pressure on premium-brand stock but continued crowds in tourist hotspots. Companies scheduling incentive trips may find better group-booking deals than in previous golden weeks, although dining reservations are still recommended 48 hours ahead.
Source: South China Morning Post