A post-event briefing from Arabian Travel Market 2026 confirms that the UAE’s federal tourism ministry has launched “Visit UAE”, a shared visitor-identity platform that unifies branding across all seven emirates and offers pre-packaged itineraries lasting up to 14 days. The programme, announced in September and detailed in an 11 October Travel and Tour World analysis, is now live for trade partners. Travel agents can bundle accommodation, attractions and inter-emirate transport into a single booking, while consumers can purchase ready-made routes themed around culture, nature or adventure. Officials say the initiative supports the national goal of attracting 40 million hotel guests annually by 2031 and diversifying visitor flows beyond Dubai and Abu Dhabi. Transport integration remains a work-in-progress: a proposed combined air-rail ticket between Abu Dhabi International Airport and Etihad Rail’s upcoming passenger line has yet to secure a launch date. Hoteliers, however, have committed 40 new properties—10 of them in neighbouring Saudi Arabia—as part of cross-border itineraries aimed at Gulf tourists. For mobility managers, the platform could simplify multi-city incentive trips, but sellers must verify that each component (rail, hotel, shuttle) is genuinely operational before advertising fixed-date packages.
Source: Travel and Tour World
