At its meeting on 21 September 2026 the Czech government quietly adopted a resolution that could reshape the way the country attracts foreign visitors, investors and skilled workers. Ministers backed a proposal from the Ministry of Industry and Trade to merge the state-funded CzechTourism agency with CzechBusiness, the investment-promotion arm of CzechInvest, into a single organisation that will market the Czech Republic abroad under one brand. The move still needs parliamentary sign-off but officials say the new entity could start operating in early 2027. The rationale is straightforward: business travel, foreign direct investment and leisure tourism increasingly overlap. Multinational companies want to locate in places that their staff and clients can reach easily and enjoy, while high-spending leisure visitors often become remote workers or even long-term residents. Maintaining two separate agencies created duplication in foreign offices and marketing budgets, officials argued, at a time when the state wants to trim spending. From a global-mobility perspective, the consolidation should make it easier for international HR and mobility managers to obtain curated, business-focused information about visas, site selection and lifestyle in one place instead of navigating two websites and sets of contacts. The government hinted that the new agency will operate a unified digital portal covering work-permit requirements, residence options and relocation services—an area where businesses have long complained of fragmented information. Practical implications will unfold over the coming months. Foreign chambers of commerce have already asked the ministries involved to preserve specialist know-how during the transition and to maintain English-language helplines for investors and relocating staff. Travel operators welcome the prospect of joint trade shows and marketing campaigns but warn that budget cuts must not undermine destination promotion in key long-haul markets such as the United States and the Gulf. If parliament approves the enabling legislation later this autumn, the government will appoint an interim board in January 2027 and begin transferring the 320 employees of CzechTourism and CzechBusiness into the new structure. For now, companies planning assignments or events in the Czech Republic should monitor the restructuring timetable and keep their existing contacts at both agencies informed of upcoming mobility needs.
