Belgium’s largest consortium of independent travel agencies, Selectair, opened its four-day annual congress today in Tétouan and Tamuda Bay, Morocco, under the theme “Generations – Samen Sterker over Generaties Heen” (Stronger Together Across Generations). Nearly 100 Belgian delegates—mostly SME-level business travel specialists—gathered after an extraordinary shareholders’ meeting at Brussels Airport’s Sheraton hotel, signalling renewed confidence in long-haul incentive travel after a volatile year of airport strikes and border-control hiccups. Keynote speaker Joeri Van den Bergh of Vlerick Business School urged agencies to tailor corporate-travel products for Gen-Z employees who value flexibility and sustainability. Workshops led by accounting platform TravelNote drilled down on EU package-travel liability rules and the upcoming consumer chatbot directive, both set to influence how Belgian agencies service multinational clients. Sector heavyweights Amadeus, TUI and Odysseus are sponsoring the event alongside the Moroccan National Tourism Office, reflecting North Africa’s push to capture more Belgian MICE (Meetings, Incentives, Conferences and Exhibitions) traffic. According to Selectair’s internal data, business-class bookings from Belgium to Morocco are already up 18 % year-on-year. For HR and mobility managers the congress offers a barometer of post-pandemic demand patterns. Early survey results suggest Belgian firms are reinstating two-night off-site trips within a three-to-four-hour flight radius, with hybrid meeting formats gaining traction. Providers are racing to bundle carbon-offset options and real-time duty-of-care dashboards to stay competitive. The congress wraps up on 3 October with a policy round-table on EU passenger rights reform, after which delegates will undertake site inspections of Tangier-Tetouan’s new convention centre—information likely to feed directly into 2027 venue-sourcing strategies for Belgian corporates.
Source: TravMagazine BeLux
