Brussels Airlines announced on 28 May 2026 that it will replace its long-standing partnership with Foodmaker and introduce fresh, handmade sandwiches from Belgian healthy-food chain Bon on all short- and medium-haul flights from June. The carrier expects to sell roughly 450,000 Bon sandwiches a year across its European network. Nine new full-time jobs have been created at Bon’s dedicated production line, highlighting the airline’s strategy of spotlighting local suppliers and reducing supply-chain mileage. For frequent corporate flyers the change promises greater variety and higher-quality inflight options at a time when many airlines have pared back catering on intra-Europe sectors. From a mobility-management perspective, improved onboard F&B can influence traveller satisfaction scores and compliance with preferred-carrier policies. The move also signals Brussels Airlines’ continued alignment with group parent Lufthansa’s “industry partner of choice” initiative, which seeks to integrate regional culinary identity into the passenger experience. Inflight managers said menu rotation will occur several times a year, allowing the airline to feature seasonal Belgian ingredients. The announcement comes as Brussels Airlines prepares to increase frequencies on key business routes such as Berlin, Milan and Copenhagen for the late-summer timetable, meaning more assignees and commuters will encounter the refreshed offer soon.
Source: Aviation24.be
