With Chinese leisure and business travellers temporarily visa-exempt until 31 December 2026, Brazil’s Ministry of Tourism moved on 3 July to institutionalise the opportunity. Minister Gustavo Feliciano signed a portaria establishing the Brazil–China Tourism Working Group, tasked with mapping visitor profiles, training service providers and improving connectivity. China was Brazil’s ninth-largest long-haul source market before the pandemic but still represents fewer than 70,000 annual arrivals—a fraction of flows to Thailand or Dubai. Feliciano wants to triple that figure within two years by coordinating Embratur promotions with aviation route-development incentives.
![Tourism Ministry Creates Brazil–China Working Group after Visa Waiver]()
Travellers eager to take advantage of the waiver—or plan ahead for any future policy changes—can streamline their preparations through VisaHQ’s Brazil portal. The platform provides real-time entry guidance, handles e-visa applications when required, and supports tour operators and MICE planners with bulk processing tools that dovetail with the Ministry’s push for seamless Chinese visitation.
Talks are under way with China Southern and Azul for a Guangzhou–São Paulo tag-on via Lisbon. Key deliverables include Mandarin signage pilots in Rio’s flagship museums, a WeChat mini-programme aggregating e-visa reinstatement updates, and joint research on payment preferences to accelerate UnionPay and Alipay acceptance in smaller cities. For corporates, the visa waiver coupled with the Working Group’s MICE sub-committee could make Brazil more competitive for Chinese auto-sector incentives and pharmaceutical congresses that traditionally land in Singapore or Munich. Stakeholders caution that air-lift remains the bottleneck: Brazil currently has only three weekly direct flights from mainland China (Beijing–Madrid–São Paulo on Air China). The Ministry promises to announce seat-capacity targets and potential tourism-fund subsidies by September.
Travellers eager to take advantage of the waiver—or plan ahead for any future policy changes—can streamline their preparations through VisaHQ’s Brazil portal. The platform provides real-time entry guidance, handles e-visa applications when required, and supports tour operators and MICE planners with bulk processing tools that dovetail with the Ministry’s push for seamless Chinese visitation.
Talks are under way with China Southern and Azul for a Guangzhou–São Paulo tag-on via Lisbon. Key deliverables include Mandarin signage pilots in Rio’s flagship museums, a WeChat mini-programme aggregating e-visa reinstatement updates, and joint research on payment preferences to accelerate UnionPay and Alipay acceptance in smaller cities. For corporates, the visa waiver coupled with the Working Group’s MICE sub-committee could make Brazil more competitive for Chinese auto-sector incentives and pharmaceutical congresses that traditionally land in Singapore or Munich. Stakeholders caution that air-lift remains the bottleneck: Brazil currently has only three weekly direct flights from mainland China (Beijing–Madrid–São Paulo on Air China). The Ministry promises to announce seat-capacity targets and potential tourism-fund subsidies by September.
