National marketing body CzechTourism and municipal operator Prague City Tourism signed a four-year, €790,000 contract on 14 February granting them access to Mastercard Tourism Insights, a data platform aggregating anonymised payment, airline-booking and mobility information from ten key source markets.
The tool will allow officials to monitor visitor flows in near-real time, overlaying airline capacity with on-the-ground spend to spot crowding hot-spots or flag under-served districts. Councillor Tomáš Slabihoudek said the aim is to ‘nudge’ tourists beyond Prague’s heritage core and align promotion with the city’s sustainability targets.
![CzechTourism & Prague City Tourism Tap Big-Data Partnership with Mastercard]()
From a corporate-mobility perspective, the dataset will help hotels and serviced-apartment providers price inventory more dynamically and enable travel-risk managers to forecast occupancy spikes during large conventions. CzechTourism’s Institute of Tourism plans to integrate the feeds with its forthcoming ‘My Prague’ visitor-app so that push notifications can stagger museum entry times on peak days, reducing queue lengths.
Industry associations welcomed the move but urged strict GDPR compliance, noting that anonymisation must be robust enough to prevent reverse-engineering of high-value business-traveller profiles.
The tool will allow officials to monitor visitor flows in near-real time, overlaying airline capacity with on-the-ground spend to spot crowding hot-spots or flag under-served districts. Councillor Tomáš Slabihoudek said the aim is to ‘nudge’ tourists beyond Prague’s heritage core and align promotion with the city’s sustainability targets.
From a corporate-mobility perspective, the dataset will help hotels and serviced-apartment providers price inventory more dynamically and enable travel-risk managers to forecast occupancy spikes during large conventions. CzechTourism’s Institute of Tourism plans to integrate the feeds with its forthcoming ‘My Prague’ visitor-app so that push notifications can stagger museum entry times on peak days, reducing queue lengths.
Industry associations welcomed the move but urged strict GDPR compliance, noting that anonymisation must be robust enough to prevent reverse-engineering of high-value business-traveller profiles.
Source: Prague.fm
